Byron's success story.
How organic growth works.
Byron White has a proven track record for turning great ideas into fast-growing, successful businesses.
We launched LifeTips as our debut business on the web, offering 120,000 tips crafted by freelance writers, attracting millions of fans.
The agency business grew like crazy, attracting 100+ big name brands. But small businesses like ours were left out, so we launched WriterAccess to service more.
Within a year, WriterAccess grew like crazy, so we kept investing in the platform to make it better. And better than that.
Tracking performance was top of mind for many customers, so we added Content Analytics to the platform to measure how content performs on the web.
We launched our first Content Marketing Conference to gather with customers, writers, and fans to learn what's new and what's next with the content marketing.
Launching Writing Style Contests helped customers pinpoint the perfect writer for a project, and save time for writers too.
Cumulative growth of 200% earned a spot on the INC 5000 list again, one of the few bootstrapped businesses to make the list.
Sporting the INC 5000 list yet again was cool. But to keep the growth going, we had to dream up new ideas for betterment.
We made the INC 5000 list for the fifth time, with SaaS membership revenue growing 4X in just one year confirming our risk had reward.
Launching a new user experience for both customers and writers took us 1 year of research, development, testing, and scrambling.
We made the pandemic pivot to a digital experience for our sixth annual conference in April for CMC 2020, attracting 15,000+ attendees to the virtual conference.
Forward-thinking companies were joining the content marketing revolution, so we launch a content marketing agency to deliver on needs.
Attracting the best freelance talent was the goal, so we offered the best rates: 70% to talent, and 30% to WriterAccess, fully transparent.
We launched new ideas for betterment, like Voice Recordings on orders and Conference Calling services to connect customers directly with talent.
Translation service seemed like an obvious expansion, helping world-class customers communicate around the globe. So we crossed that off the list.
We helped writers create better content by launching content strategy tools for customers to create customer journey maps, creative briefs and personas.
We started to get the hang of the conference business, doubling CMC attendance with purist focus on fresh tactics and savvy advice.
Migrating to SaaS and charging members fees required research, software development and guts, but the transition went smashingly well.
Launching StyleMetrics Matcher helped us make the list again, using AI Powered Search to help customers find the perfect writer.
CMC hosted 600 attendees, 50 sessions, 12 workshops, and Comedy Keynotes to show us how to rid the world of all this bad, boring content.
Expanding the platform and our ecosystem globally is our big audacious goal, to advance the content marketing revolution worldwide.