Byron's success story.
How organic growth works.
Byron White has a proven track record for turning great ideas into fast-growing, successful businesses.
2000
We launched LifeTips as our debut business on the web, offering 120,000 tips crafted by freelance writers, attracting millions of fans.
2010
The agency business grew like crazy, attracting 100+ big name brands. But small businesses like ours were left out, so we launched WriterAccess to service more.
2011
Within a year, WriterAccess grew like crazy, so we kept investing in the platform to make it better. And better than that.
2013
Tracking performance was top of mind for many customers, so we added Content Analytics to the platform to measure how content performs on the web.
2015
We launched our first Content Marketing Conference to gather with customers, writers, and fans to learn what's new and what's next with the content marketing.
2015
Launching Writing Style Contests helped customers pinpoint the perfect writer for a project, and save time for writers too.
2016
Cumulative growth of 200% earned a spot on the INC 5000 list again, one of the few bootstrapped businesses to make the list.
2017
Sporting the INC 5000 list yet again was cool. But to keep the growth going, we had to dream up new ideas for betterment.
2019
We made the INC 5000 list for the fifth time, with SaaS membership revenue growing 4X in just one year confirming our risk had reward.
2020
Launching a new user experience for both customers and writers took us 1 year of research, development, testing, and scrambling.
2020
We made the pandemic pivot to a digital experience for our sixth annual conference in April for CMC 2020, attracting 15,000+ attendees to the virtual conference.
2023
Retirement did not go well for the serial entrepreneur Byron, so he started the Golf Pilot App to help golfers plan and play more golf, with less fuss and more fun!
2005
With forward-thinking companies joining the content marketing revolution, we decided to launch a full-service content marketing agency servicing clients like Walmart, Salesforce, Brookstone, and many more
2010
Attracting the best freelance talent was the goal, so we offered the best rates: 70% to talent, and 30% to WriterAccess, fully transparent.
2012
We launched new ideas for betterment, like Voice Recordings on orders and Conference Calling services to connect customers directly with talent.
2014
Translation service seemed like an obvious expansion, helping world-class customers communicate around the globe. So we crossed that off the list.
2015
We helped writers create better content by launching content strategy tools for customers to create customer journey maps, creative briefs and personas.
2016
We started to get the hang of the conference business, doubling CMC attendance with purist focus on fresh tactics and savvy advice.
2017
Migrating to SaaS and charging members fees required research, software development and guts, but the transition went smashingly well.
2018
Launching StyleMetrics Matcher helped us make the list again, using AI Powered Search to help customers find the perfect writer.
2019
CMC hosted 600 attendees, 50 sessions, 12 workshops, and Comedy Keynotes to show us how to rid the world of all this bad, boring content.
2020
Expanding the platform and our ecosystem globally is our big audacious goal, to advance the content marketing revolution worldwide.
2021
Byron’s second and third exit for startups WriterAccess and Content Marketing Conference to Rock Content topped of the year with celebration, and a new vision to expand globally.
2024
Golf Pilot made it’s debut in the Apple Store and Google Play, with marketing now turned on for beta testers to offer feedback for betterment!
Selected Webinars and Speaking Events
Byron has spoken at hundreds of conferences, webinars and podcast episodes. Below are some of the latest events he's spoken at, and who he's spoken with.
Get Scrappy with Nick Westergaard