Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden, Author
On this week's Writer Podcast, Byron chats with Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Listen to hear Lee explain the curation tools he uses, and what has changed (and what hasn't) throughout the years in marketing.
Andy Crestodina, Author
What's the state of content right now? Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry fills us in on this week's Writer Podcast. Learn how Andy improves his own content, and the one question that every piece of content has to answer. Find out more about Andy at www.orbitmedia.com.
Breanne Dyck, Author
On this week's episode, Byron quizzes Breanne Dyck, founder of MNIB Consulting on online learning. In her book Beyond Satisfaction, Breanne details how to create a profitable online course. Learn the neuromyths behind learning, and how to get your own course out in the world. Find out more about Breanne at mnibconsulting.com.
Master Content Marketing
Pamela Wilson, Author
Byron chats with Pamela Wilson, a marketer with 30 years experience, and founder of Big Brand System. In her book, Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience, Pamela walks readers through all aspects of content marketing. Learn more about Pamela and her work at http://www.bigbrandsystem.com/.
Stand Out: How to Find Your Breakthrough Idea & Build a Following Around It
Dorie Clark, Author
On this week's podcast, Byron chats with Dorie Clark, professional speaker, marketing strategy consultant and author on her book Stand Out. Byron quizzes Dorie on what takes to stand out and become a thought leader, and how to establish yourself within an industry. You can find Dorie's 42-page workbook on thought leadership at DorieClark.com.
Ask the CEO: Content Strategy Preview
Byron White & Meghan Law
WriterAccess CEO Byron White talks to Talent Manager Meghan Law and fields questions about WA's new Content Strategy service. He discusses everything from the opportunities available to freelancers to how content strategists will deliver innovative and effective products to clients. Listen in to find out more!
Nick Westergaard, Author
Are you operating under a marketing checklist approach, doing everything for the sake of doing everything? Author, strategist and speaker explains why sometimes more content is just more content. Learn why marketers should focus on creating better content and cut though the clutter. Find out more about Nick at http://www.nickwestergaard.com/.